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BRANDING

Logo & Identity • Style Guide
• Art Direction • Design Research
• Packaging
Building a brand always starts with an idea! The idea can be translated into a logo. When we collaborate we’ll pinpoint on a concept. One that represents your idea visually and represents it purpose.
I provide services such as logo design, brand identity, type and colour palettes, brand elements, photography and more.

ILLUSTRATION & ICONOGRAPHY

Editorial Illustrations • Landscape Illustrations • Character Design • Infographics
Illustration styles vary from vector to raster. These include such as a variety book illustrations, package designs, poster art, etc. I can develop illustrations and iconography sets that would serve as visual interpretation for brand representation.
WEBSITE DESIGN
• Wireframing
• UI & UX Design
• Prototyping • Development

SOCIAL MEDIA CONTENT

•Product Photography •Retouch Photo editing •Campaign Strategy
If you're seeking a new website with a new coat of paint or need a simple refresher for your current site, I have experience in working with website builders such as Wordpress, Dreamweaver, Weebly, Webflow, and/or could provide design and set up sites, such as Shopify, SquareSpace or Wix.
With social media and branding it is always a great idea to keep consistent engagement with your platforms. I will provide guidance with developing a social media outline, and create content that is able to convey the brand’s goals in a visual sense of expression.

THE PROCESS

Every project is going to be different, but this is the
usual structure that I like to follow for best practices.

RESEARCH

CONCEPTUAL DESIGN

DESIGN PHASE

REVIEW

FINALIZATION
Understand the client’s goals and objectives of the project. Along with developing mood boards based off of the client’s vision.
Use the research and develop 2-3 rough concepts. Then review with the client to finalize a direction.
The designing and production phase, where all the assets are developed or prototyped to be reviewed by the client.
Back and forth feedback with the client regarding design or copy changes before the finalization of the assets. Up to 2-3 versions of proofs.
Once the project is approved, all the assets will be finalized, files packaged up and sent off to the client. Continuing support is always an option.
If you're interested in working with me, or have a unique
project in mind, feel free to contact me!